HI, I'M
SANDRA!
I partner with progressive HR leaders to design employee
experiences like products with CX methods
– co-creating scalable solutions via cross-functional collaboration and iterative progress.
I’ve spent 20+ years designing experiences – from hands on to leading a global design system at a €8bn telco to heading up experience design teams across a 15+ markets ecommerce agency.
It became clear to me that HR could greatly benefit from using the tried and tested methods we designers had used for decades to design great customer experiences.
That’s why I founded The People Centric Impact
I take my background in design thinking and agile product management to People Leaders with The Designer Toolkit.
Together we’ll map journeys, prototype solutions and co-create moments that matter. Cross-functional collaboration and iterative progress that makes an impact. Connecting people, tech and business.
Ready to bring in The Designer?
I come with the toolkit, empathy and energy to help you get started, execute and scale.
Let’s design great experiences together!
The Designer Toolkit
FOR PEOPLE LEADERS
Thought Leadership
Workshops / Facilitator
Speaker / Panelist
Webinars
Internal courses
1:1 Coaching
EX / CX expert
Journey Mapping
From acquisition to alumni, revealing hidden opportunities
Visualise and connect the experience to stakeholders, systems and processes
Clear priorities with pain point matrix, ownership and timeline
Build a business case for strategic impact and buy-in
More from The Toolkit
Facilitate HR pilots
5-Day HR Pilot Sprints
Prototype solutions to test
Qualitative Employee insights
Storyboarding of People Experiences
Cross-functional collaboration
What if HR and IT could collaborate towards joint goals – combining CX methods, systems thinking and agile sprints?
Born from the same Design Thinking mindset I always circle back to
– including empathy, problem definitions, ideating, prototyping, testing and implementing to scale.
Connecting People, Business and Tech.
Reinventing how HR collaborates with IT and beyond, bridging the gap.
That’s Systems Journey Mapping, check it out ↓
Client Testimonial
What's it like to work with me?
I couldn't have dreamt for a better role model in working on designing experience roadmaps for both Customers and Employees, facilitating workshops or delivering company wide presentations.
Additionally to that Sandra is representing outstanding work ethic and engagement, of the kind that inspires everyone around.
I am looking forward to collaborating with Sandra again in the future and recommend her service to anyone who wants to take their Customer/Employee experience to the next level!
Sandra really shook things up, creating a thriving global community for our designers and pushing us all to be more design-focused.
Sandra is a people person through and through. She's super approachable, makes work fun, and has a knack for bringing people together
Her creative spirit didn't just make our design practice better – it made our whole team more engaged and enthusiastic.
Her impact on our team can't be overstated. She’s helped all of us step up our game, myself included. Sandra is the kind of person who makes any team better just by being part of it.
Sandra has been key in helping Telia Company set the strategy, the direction and start executing on creating a common design system for all countries within the group.
Her passion for her work is evident, she's easy going and great to collaborate with. It's been a pleasure working with her, and seeing the design system grow from an idea to something tangible and usable.
I had the pleasure of working with Sandra on multiple projects in the Middle East and she's the kind of person you want on your team.
Sandra is a true design thinker, reminding us to prioritize the needs, desires, and behaviors of the end-user above all else.
What sets Sandra apart is her leadership style. She empowers the team, providing guidance when needed, but also knowing when to step back and let creativity, engagement, and accountability flourish.
I deeply value Sandra not only for her professional expertise in crafting human-centric experiences but also for her empathy, kindness, and commitment to sustainable and inclusive design.
Sandra planned, organized and held a virtual conference for our UX & Consulting teams (100+ people) and her drive, enthusiasm, and attention to detail made this event one of the best virtual summits I've ever attended!
More than her technical knowledge, management style or decisiveness, it's her interpersonal skills that I'll remember the most. Sandra is a natural leader, and her level of empathy and kindness allows her to rally people from any culture to stand common ground.
Collaborating and working with Sandra has been pure joy. She has not only enabled a solid design system to be used over different countries and products but also to get designers all over the organization to share, connect and evolve.
She always approaches needs and vision with a holistic and actionable plan which has led to some great outcomes, not only for the design community but Telia as a business.
Anyone who gets the pleasure to work with Sandra - congrats!
Sandra is an expert at all things experience related. Her focus on human centricity means she knows and understands not only what customers want and need, but what organisations and client stakeholders need.
She led by example and supported a global team of UX consultants in their growth as a team, and as individuals. She has been widely respected by her team as not only an expert in her field, but as a leader that inspires and delivers excellent work.
Sandra is hard working, unafraid and ensures that day to day work is also fun for everyone around her. Her boundless energy pushes teams and projects to excel at everything they try.
Sandra's style has been truly inspiring to develop my skills as a lead. She fosters an environment of collaboration and innovation, empowering designers to explore ideas and take ownership of projects. She has the ability to see the big picture while also paying meticulous attention to the the details.
Sandra is a strategic thinker who understands the importance of aligning design solutions with business objectives.
Despite the challenges of starting a new career, especially during the war in my country, Sandra's leadership made all the difference. Under her guidance, I felt valued, supported, and empowered. Sandra played a significant role in my growth and development, and I can honestly say that working with her has been a joy. She's more than just a manager; she's a people person who creates a nurturing and collaborative environment. Sandra's proactive and innovative approach is truly remarkable.
I would jump at the chance to work with Sandra again!
Sandra raises the bar for what good looks like and what teamwork feels like. She invests her full energy, engagement and personality into achieving the company and team goals! It's rare to see such levels of commitment and skills!
I'd recommend Sandra wholeheartedly and without question.
Professionally she's mature, considered, and undeniably an expert in Experience Design. She has the ability to inspire and innovate, balancing this with a considered pragmatic approach.
Working with her at Vaimo I watched her galvanise and connect teams globally, delivering visionary work at pace, calmly and confidently.
One of the world's more unique minds, and all the better for it...
I have worked along Sandra in both client projects and internal transformation projects.
I found her energy, domain knowledge and sense of empathy invaluable assets. Sandra has the ability to graciously balance user needs, business rational, and technical implications - a skillset which takes both clarity and diligence.
Sandra is a passionate designer and manager, and leaves her mark by actively coaching, including and supporting team members around her.
Sandra is an exemplary leader who stands out as one of the most remarkable managers I've had the privilege of working with in my professional career.
What sets Sandra apart is her inclusive and empathetic approach, fostering a collaborative environment. I've experienced firsthand her commitment to understanding the individual strengths, skills, and passions of each team member.
Sandra's leadership style is a perfect blend of respect, determination, and remarkable emotional intelligence. She leads by example and what I find most admirable about Sandra is her accessibility and genuine willingness to address any challenge.
Sandra has been a passionate lead, and the driving force behind some of the big and important changes in the design community in Telia. Enthusiastic and working hard to build both the design system and design community. And with good results.
I have nothing but good things to say about Sandra. Highly sociable and funny as well.
Sandra is an excellent lead and superb colleague. She gave me support and encouragement every day when we worked together and asked for feedback regularly.
She encouraged new ideas and made room for creative thinking. When facing an issue or problem, Sandra keeps asking questions until she finds a solution, while keeping a positive attitude. I enjoyed working in her team and can definitely recommend her for any lead position.
Sandra is ambitious, constantly wanting to evolve, being responsive to team members needs and always reliable.
During our work together Sandra dived into user research and user testing, in parallel with leading the design system development. I noticed that her journalism background and personality made her a natural when it comes to performing usage testing, analysing and generating insights that she used as a base for problem understanding and design arguments.