I started The People Centric Impact to do just that – bringing the Design Thinking lens, method and mindset into the People arena.
To get started, test and scale.
Hands-on, applied to your context.
Actual progress on what matters most.
I'm Sandra. A Designer, in HR.
That's not a blip – it's the whole point.
Most people decisions are made without truly understanding the people they affect
THE SITUATION
Organisations know a lot about their people – engagement scores, exit interviews, pulse surveys. That data tells you What, but it rarely tells you Why. And without that deeper understanding, you end up investing in the wrong things, solving the wrong problems, and losing the people you most wanted to keep.
That gap is where the most expensive mistakes happen.
The onboarding that looks solid on paper but quietly loses people by month six. The AI rollout that lands as a threat before it ever becomes an opportunity. The return-to-office policy – what did you want to achieve with it, and did you?
THE APPROACH
Most people data is lagging – it tells you what already happened, not what’s building beneath the surface. Truly understanding your people means getting closer to their actual drivers, needs and behaviours.
Before disengagement sets in. Before your best people start looking elsewhere. Before a rollout fails because nobody asked the right questions first.
That means mapping the actual experience – not the intended one.
Testing solutions before you commit to them. And building answers with your people, not just at them, with methods experience designers and product teams have used for decades.
I apply them to the moments where getting it wrong costs you time, people and momentum you don’t have to spare.
Stop designing
for your people
Start designing
with them
But in an ever faster changing world, NOT experimenting and innovating is the biggest risk of all.
Start where you are. Reduce scope. Aim to learn, not for perfection. Start doing. Test, improve, repeat.
WHAT CLIENTS SAY
Working with Sandra on our onboarding journey mapping gave us a completely new perspective.
We identified core challenges, opportunities and connections – from employees through to internal processes.
Outlining actions to take towards improved engagement and productivity.
Sandra is, apart from being a true professional, very pleasant to work with.
Sandra is a fantastic coach. Her approach is open and guiding. She gave me the space and confidence to learn and apply Design Thinking within my own context as a people professional, leading from a place of value creation to improve the employee experience.
If I look back on my career so far, this has in its own way underpinned much of what I have done, without me realising it. Sandra’s ability to bridge Design Thinking with HR is not only insightful, but can be transformative.
I have had the privilege of collaborating with Sandra in building a new training program, Design Thinking and HR.
Sandra is highly competent in the field of Design Thinking, and she has extensive experience from different industries, which makes it easy for her to relate to a wide range of experiences.
Sandra is creative and full of ideas, but she also gets things done. It is easy to work with her; she is attentive, responsible, and always brings that little extra.
Sandra’s deliverables are of very high quality, and anyone who works with her will be very satisfied. I can give her my strongest recommendation!
If you're curious about concrete tools to develop your organisation's services and processes, then this course is for you.
The materials, including templates, are really excellent – they are well structured and guide you through the process in a smart way.
A great opportunity to combine practical experience and research, and to explore design thinking from an HR perspective.
HOW WE WORK TOGETHER
Built from Design Thinking methods, principles and tools – English | Swedish | French
Sharper lens. Real outcomes.
Four to six sessions of both learning and applying Design Thinking methods directly to something real from your organisation.
Hands-on sessions with concrete outcomes on your challenge – getting my input and experience woven in throughout.
You leave with new ways of working and actual progress made.
From €1,850 | 19,500 SEK
One day. One challenge. Actual progress.
Pick one real challenge. The one keeping you up at night. The one that's stuck.
Bring a mix of the right people.
In a half-day or full day we work through it using Design Thinking methods – scoped tightly enough to leave with something concrete to test,
not just ideas on a wall and good intentions.
5–12 participants.
Remote or onsite (travel costs apply).
From €2,100 | 22,000 SEK
Built in. Not bolted on
For HR and People teams ready to work more adaptively – without adding a course on top of everything else.
We work directly on your existing challenges, applying Design Thinking methods as we go.
Your team builds new ways of working by actually using them, on things that matter.
Multi-session bespoke programme, fully tailored to your team and context.
Embedded expertise. Without the full-time hire.
You know your organisation needs to take People experience seriously – but a full-time senior hire isn't the right move yet.
On a fractional basis, you get strategic expertise embedded in your team. Helping you identify where to focus, how to approach it and building the internal capability to keep going.
Scope and commitment tailored to what you actually need.
WHAT COLLEAGUES SAY
I couldn't have dreamt for a better role model in working on designing experience roadmaps for both Customers and Employees, facilitating workshops or delivering company wide presentations.
Additionally to that Sandra is representing outstanding work ethic and engagement, of the kind that inspires everyone around.
I am looking forward to collaborating with Sandra again in the future and recommend her service to anyone who wants to take their Customer/Employee experience to the next level!
Sandra really shook things up, creating a thriving global community for our designers and pushing us all to be more design-focused.
Sandra is a people person through and through. She's super approachable, makes work fun, and has a knack for bringing people together
Her creative spirit didn't just make our design practice better – it made our whole team more engaged and enthusiastic.
Her impact on our team can't be overstated. She’s helped all of us step up our game, myself included. Sandra is the kind of person who makes any team better just by being part of it.
Sandra has been key in helping Telia Company set the strategy, the direction and start executing on creating a common design system for all countries within the group.
Her passion for her work is evident, she's easy going and great to collaborate with. It's been a pleasure working with her, and seeing the design system grow from an idea to something tangible and usable.
I had the pleasure of working with Sandra on multiple projects in the Middle East and she's the kind of person you want on your team.
Sandra is a true design thinker, reminding us to prioritize the needs, desires, and behaviors of the end-user above all else.
What sets Sandra apart is her leadership style. She empowers the team, providing guidance when needed, but also knowing when to step back and let creativity, engagement, and accountability flourish.
I deeply value Sandra not only for her professional expertise in crafting human-centric experiences but also for her empathy, kindness, and commitment to sustainable and inclusive design.
Collaborating and working with Sandra has been pure joy. She has not only enabled a solid design system to be used over different countries and products but also to get designers all over the organization to share, connect and evolve.
She always approaches needs and vision with a holistic and actionable plan which has led to some great outcomes, not only for the design community but Telia as a business.
Anyone who gets the pleasure to work with Sandra - congrats!
I'd recommend Sandra wholeheartedly and without question.
Professionally she's mature, considered, and undeniably an expert in Experience Design. She has the ability to inspire and innovate, balancing this with a considered pragmatic approach.
Working with her at Vaimo I watched her galvanise and connect teams globally, delivering visionary work at pace, calmly and confidently.
One of the world's more unique minds, and all the better for it...
I have worked along Sandra in both client projects and internal transformation projects.
I found her energy, domain knowledge and sense of empathy invaluable assets. Sandra has the ability to graciously balance user needs, business rational, and technical implications - a skillset which takes both clarity and diligence.
Sandra is a passionate designer and manager, and leaves her mark by actively coaching, including and supporting team members around her.