And when something needs to change, it's rarely obvious where to pull the first thread.
That uncertainty – not knowing where to start, or worrying you'll open something you can't close again – is exactly where a different approach helps.
DESIGN THINKING x HR
My name is Sandra and I'm not from HR – I'm the designer in HR. I've spent 20+ years in experience design helping navigate complexity by starting small, making things visible, and building from there. I teach HR teams these same methods — so you can move forward without having to have all the answers first.
SOUND FAMILIAR?
“Something needs to change, but the starting point isn’t clear – and getting it wrong feels risky”
“An initiative that made sense on paper, but didn’t land the way I expected”
“HR, IT and the business are all working in parallell, and we’re not using the same language”
“Feedback and data we’re not sure what to do with – because it’s genuinely hard to see the context”
“Cross-functional projects that start with good intentions and slowly drift back to silos”
This kind of complexity and uncertainty is
what Design Thinking is meant for.
Not to say that the complex is simple,
but to make it workable.
Combining what's desirable, feasible and viable.
With a human centric perspective.
But in an ever faster changing world, NOT experimenting and innovating is the biggest risk of all.
Start where you. Reduce scope. Prepare to learn, not perfection. And start doing. Learn, improve, repeat.
WHAT CLIENTS SAY
Working with Sandra on our onboarding journey mapping gave us a completely new perspective.
We identified core challenges, opportunities and connections – from employees through to internal processes.
Outlining actions to take towards improved engagement and productivity.
Sandra is, apart from being a true professional, very pleasant to work with.
This is such an interesting topic and I really enjoyed the blend of practical learning in session; alongside receiving material to read at my own pace.
Sandra is a fantastic coach. Her approach is open and guiding. She gave me the space and confidence to learn and apply Design Thinking within my own context as a people professional, leading from a place of value creation to improve the employee experience.
If I look back on my career so far, this has in its own way underpinned much of what I have done, without me realising it. Sandra’s ability to bridge Design Thinking with HR is not only insightful, but can be transformative.
HOW WE WORK TOGETHER
Everything starts with understanding your situation, challenges, needs and goals.
(ALL ARE AVAILABLE IN BOTH SWEDISH AND ENGLISH)
COACHING
1:1 Intensive for HR Leaders | CX Methods Capability Building – Personalised for Your HR Challenges
Pre-session questionnaire to tailor setup
4-6 x 2h sessions, focused on your challenges
Learn by doing – empathy mapping, journey mapping, ideation, prototyping, user testing etc
Templates and frameworks to continue using
Perfect for
HR & People Leaders, or anyone who wants to approach people challenges differently
Outcome
You have the methods and confidence
to not only design better people experiences, but apply Design Thinking methods more widely
WORKSHOPS
For Teams / Groups | Facilitated sessions on specific methods, applied to challenges
30-60 minute planning call to scope the challenge
Half-day / full-day tailored workshop (single or a series)
Facilitated activities (journey mapping, problem definition, prototyping)
Clear outputs and next steps to act on immediately
Perfect for
Kickstarting initiatives, getting unstuck and/or
aligning cross-functional teams (HR + IT + business)
Suitable for both HR teams and mixed teams/expertise
Outcome
Momentum on a specific challenge, tangible next steps
Shared methods for improved collaboration
PROGRAMMES
Bespoke Programme for HR teams | Help navigate complexity iteratively – with measurable value for leaders, employees, clients and the business.
Customised through pre-programme interview
Structured multi-session programme, following Design Thinking methods applied to HR
Hands-on practice and application on real challenges
Everyone learns new methods together, strengthening psychological safety and results
Perfect for
HR and People & Culture teams / departments
wanting to work more collaboratively and iteratively
Outcome
Your team get an updated and relevant toolkit to work on people experiences differently, together. Ability to use Design Thinking methods more widely.
CURRENT COURSES & WEBINARS
– ett samarbete mellan Sandra Domeij & Per Thilander –
Design Thinking för HR | Praktisk verkstad med strategisk höjd i en unik kombo
En pilotkurs med "The Architect & The Academic" – hands-on metodik uppbackad av vetenskap
Anmäl intresse för Del 2 – första tillfället 4 maj!
WHAT COLLEAGUES SAY
I couldn't have dreamt for a better role model in working on designing experience roadmaps for both Customers and Employees, facilitating workshops or delivering company wide presentations.
Additionally to that Sandra is representing outstanding work ethic and engagement, of the kind that inspires everyone around.
I am looking forward to collaborating with Sandra again in the future and recommend her service to anyone who wants to take their Customer/Employee experience to the next level!
Sandra really shook things up, creating a thriving global community for our designers and pushing us all to be more design-focused.
Sandra is a people person through and through. She's super approachable, makes work fun, and has a knack for bringing people together
Her creative spirit didn't just make our design practice better – it made our whole team more engaged and enthusiastic.
Her impact on our team can't be overstated. She’s helped all of us step up our game, myself included. Sandra is the kind of person who makes any team better just by being part of it.
Sandra has been key in helping Telia Company set the strategy, the direction and start executing on creating a common design system for all countries within the group.
Her passion for her work is evident, she's easy going and great to collaborate with. It's been a pleasure working with her, and seeing the design system grow from an idea to something tangible and usable.
I had the pleasure of working with Sandra on multiple projects in the Middle East and she's the kind of person you want on your team.
Sandra is a true design thinker, reminding us to prioritize the needs, desires, and behaviors of the end-user above all else.
What sets Sandra apart is her leadership style. She empowers the team, providing guidance when needed, but also knowing when to step back and let creativity, engagement, and accountability flourish.
I deeply value Sandra not only for her professional expertise in crafting human-centric experiences but also for her empathy, kindness, and commitment to sustainable and inclusive design.
Collaborating and working with Sandra has been pure joy. She has not only enabled a solid design system to be used over different countries and products but also to get designers all over the organization to share, connect and evolve.
She always approaches needs and vision with a holistic and actionable plan which has led to some great outcomes, not only for the design community but Telia as a business.
Anyone who gets the pleasure to work with Sandra - congrats!
I'd recommend Sandra wholeheartedly and without question.
Professionally she's mature, considered, and undeniably an expert in Experience Design. She has the ability to inspire and innovate, balancing this with a considered pragmatic approach.
Working with her at Vaimo I watched her galvanise and connect teams globally, delivering visionary work at pace, calmly and confidently.
One of the world's more unique minds, and all the better for it...
I have worked along Sandra in both client projects and internal transformation projects.
I found her energy, domain knowledge and sense of empathy invaluable assets. Sandra has the ability to graciously balance user needs, business rational, and technical implications - a skillset which takes both clarity and diligence.
Sandra is a passionate designer and manager, and leaves her mark by actively coaching, including and supporting team members around her.