Hands-on. Applied to your context. Real progress on what's stuck.
I'm Sandra. A Designer, in HR.
That's not a typo. It's the whole point.
Stop designing FOR your People.
Start designing WITH them.
Most strategy is built on untested
assumptions about the people it depends on.
And that’s where the most expensive mistakes happen.
Take the AI rollout that landed as a threat before it had a chance as an opportunity. The onboarding that looked solid on paper but quietly lost the best people. New methods stacked on old structural debt, adding complexity instead of value.
Busy doing, but adding what?
Your people are your business strategy in motion.
Yet the methods most organisations use to design how they work, grow and change weren’t built for constant change, growing complexity, or the partnership between human and machine intelligence the work now demands.
It takes intentional design.
Ask before solving. Test in sprints, not big leaps.
Building WITH your people, not for them.
WHAT CLIENTS SAY
Working with Sandra on our onboarding journey mapping gave us a completely new perspective.
We identified core challenges, opportunities and connections – from employees through to internal processes.
Outlining actions to take towards improved engagement and productivity.
Sandra is, apart from being a true professional, very pleasant to work with.
Sandra is a fantastic coach. Her approach is open and guiding. She gave me the space and confidence to learn and apply Design Thinking within my own context as a people professional, leading from a place of value creation to improve the employee experience.
If I look back on my career so far, this has in its own way underpinned much of what I have done, without me realising it. Sandra’s ability to bridge Design Thinking with HR is not only insightful, but can be transformative.
I have had the privilege of collaborating with Sandra in building a new training program, Design Thinking and HR.
Sandra is highly competent in the field of Design Thinking, and she has extensive experience from different industries, which makes it easy for her to relate to a wide range of experiences.
Sandra is creative and full of ideas, but she also gets things done. It is easy to work with her; she is attentive, responsible, and always brings that little extra.
Sandra’s deliverables are of very high quality, and anyone who works with her will be very satisfied. I can give her my strongest recommendation!
If you're curious about concrete tools to develop your organisation's services and processes, then this course is for you.
The materials, including templates, are really excellent – they are well structured and guide you through the process in a smart way.
A great opportunity to combine practical experience and research, and to explore design thinking from an HR perspective.
HOW WE WORK TOGETHER
Built from Design Thinking methods, principles and tools – English | Swedish | French
Sharper lens.
Real outcomes.
Four to six sessions of both learning and applying Design Thinking methods directly to something real from your organisation.
Hands-on sessions with concrete outcomes on your challenge – getting my input and experience woven in throughout.
You leave with new ways of working and actual progress made.
From €1,850 | 19,500 SEK
One day. One challenge.
Actual progress.
Pick one real challenge. The one keeping you up at night. The one that's stuck.
Bring a mix of the right people.
In a half-day or full day we work through it using Design Thinking methods – scoped tightly enough to leave with something concrete to test,
not just ideas on a wall and good intentions.
5–12 participants.
Remote or onsite (travel costs apply).
From €2,100 | 22,000 SEK
Working differently.
Built in, not bolted on
For HR and People teams ready to work more adaptively – without adding a course on top of everything else.
We work directly on your existing challenges, applying Design Thinking methods as we go.
Your team builds new ways of working by actually using them, on things that matter.
Multi-session bespoke programme, fully tailored to your team and context.
Embedded expertise.
Without the full-time hire.
Your people are your business strategy in motion.
Yet most organisations aren't tapping in on their expertise, judgement and creativity.
Because they're using ways of working and methods built for slower, more predictable times.
Adaptive thinking, faster cycles, a true partnership between human and machine intelligence
– that's what the work now demands.
On a fractional basis, you get senior experience design capability embedded alongside your People leadership.
Commitment and setup adjusted to your needs.
Typically 1-2 days a week for 3-12 months.
But in an ever faster changing world, NOT experimenting and innovating is the biggest risk of all.
Start where you are. Reduce scope. Aim to learn, not for perfection. Start doing. Test, improve, repeat.
I’m Sandra, a Designer in HR.
I bring 20+ years of experience design into People teams – helping them solve the right problems, test ideas early, and create experiences that actually work.
When I was in leadership roles I started reflecting on how HR and People experiences were so similar to CX, but still worked with so differently.
So I decided to try something else, to take my glasses (literally) and agile product development experience into the People space.
Connecting people, business and tech.
Because now more than ever is the time to experiment and test, fast. To connect expertise, across teams and silos.
And to truly co-create solutions that actually make a difference.
People experiences, intentionally designed.