It doesn't happen often that you meet an intellectual soul-mate 😍
Sandra has been working in different department yet I have taken every single opportunity to collaborate and learn from her.

Couldn't have dreamt for a better role model in working on designing experience roadmaps for both Customers and Employees, facilitating workshops or delivering company wide presentations.

Additionally to that Sandra is representing outstanding work ethic and engagement, of the kind that inspires everyone around.

I am looking forward to collaborating with Sandra again in the future and recommend her service to anyone who wants to take their Customer/Employee experience to the next level!

During her time with Vaimo, Sandra really shook things up, creating a thriving global community for our UI/UX designers and pushing us all to be more design-focused.

Sandra is a people person through and through. She's super approachable, makes work fun, and has a knack for bringing people together.

Her creative spirit didn't just make our design practice better—it made our whole team more engaged and enthusiastic.

Her impact on our team can't be overstated. She’s helped all of us step up our game, myself included. Sandra is the kind of person who makes any team better just by being part of it.

Que ce soit au travers de l'enthousiasme et de la persévérance qu'elle met dans les missions qui lui sont confiées ou bien dans la qualité de ses recommandations aux clients, on ne peut que se souvenir positivement de cette collaboration.

Véritable couteau suisse du design d'expérience, Sandra n'est pas en reste quand il s'agit d'assumer et de présenter publiquement ses idées à un large public.

Au delà des compétences professionnelles, elle a su driver une équipe multi-culturelle dans des contextes variés et avec un véritable leadership bien à elle. Ajoutez à cela une personnalité pétillante, pleine de vie et toujours prête à bien faire, vous obtenez une collègue d'une rare qualité que l'on ne peut que recommander.

I had the pleasure of working with Sandra on multiple projects in the Middle East and she's the kind of person you want on your team. Her ability to quickly understand the context and contribute valuable insights made our solutions and presentations to clients shine.

Sandra is a true design thinker, reminding us to prioritize the needs, desires, and behaviors of the end-user above all else.

What sets Sandra apart is her leadership style. She empowers the team, providing guidance when needed, but also knowing when to step back and let creativity, engagement, and accountability flourish.

I deeply value Sandra not only for her professional expertise in crafting human-centric experiences but also for her empathy, kindness, and commitment to sustainable and inclusive design. With over 20 years of experience in the industry, she's a valuable asset to any organization.

Sandra has been key in helping Telia Company set the strategy, the direction and start executing on creating a common design system for all countries within the group.

Her passion for her work is evident, she's easy going and great to collaborate with. It's been a pleasure working with her, and seeing the design system grow from an idea to something tangible and usable.

During Q1 2024, she planned, organized and held a virtual conference for our UX & Consulting teams (+200 people) and her drive, enthusiasm, and attention to detail made this event one of the best virtual summits I've ever attended!

More than her technical knowledge, management style or decisiveness, it's her interpersonal skills that I'll remember the most. Sandra is a natural leader, and her level of empathy and kindness allows her to rally people from any culture to stand common ground.

Sandra has been presenting Global Onboarding Consulting & UX Sessions for newcomers at Vaimo. Her presentations have always been the most interesting to listen to. They are very well built up: fun, engaging yet very informative.

Sandra never stops to improve and bring new elements to the presentations. She has always been a pleasure to work with, such a positive mindset and so professional, lot to look up to.

Collaborating and working with Sandra has been pure joy. She has not only enabled a solid design system to be used over different countries and products but also to get designers all over the organization to share, connect and evolve.

She always approaches needs and vision with a holistic and actionable plan which has led to some great outcomes, not only for the design community but Telia as a business.

Anyone who gets the pleasure to work with Sandra - congrats! She will be greatly missed.

Sandra's leadership is truly inspiring.

By fostering collaboration and innovation, she empowers team members to explore ideas and take ownership of projects.
Her commitment to the growth and development of her team is evident in her proactive mentorship and guidance.

In summary, Sandra's passion, expertise, and empathetic leadership make her an invaluable asset to any team.

In my time working with her I have seen that she is an expert at all things experience related. Her focus on human centricity means she knows and understands not only what customers want and need, but what organisations and client stakeholders need.

In her Head of role she led by example, and supported a global team of UX consultants in their growth as a team, and as individuals. She has been widely respected by her team as not only an expert in her field, but as a leader that inspires and delivers excellent work.

Sandra is hard working, unafraid and ensures that day to day work is also fun for everyone around her. Her boundless energy pushes teams and projects to excel at everything they try. I would unreservedly recommend Sandra to any organisation, and believe that she has a lot of value to add to any organisation, team or project.

Sandra has a great talent for for leading teams of designers from diverse backgrounds across various countries, seamlessly blending creativity with design thinking and strategic direction to deliver projects that earn the trust of several clients across different industries.

Her leadership style has been truly inspiring to develop my skills as a lead. Sandra fosters an environment of collaboration and innovation, empowering designers to explore ideas and take ownership of projects. She has the ability to see the big picture while also paying meticulous attention to the the details, ensuring that every aspect of the user experience is thoughtfully crafted through her advocacy for design systems.

Sandra is a strategic thinker who understands the importance of aligning design solutions with business objectives. Beyond her impressive professional skills, Sandra is a true mentor and advocate for her team members. She invests time in developing talent, providing guidance and support to help individuals grow both personally and professionally.

I wholeheartedly recommend Sandra!

I've had the privilege of working with Sandra since the beginning of my journey in UX design, starting as an intern.

Despite the challenges of starting a new career, especially during the war in my country, Sandra's leadership made all the difference. Under her guidance, I felt valued, supported, and empowered. Sandra played a significant role in my growth and development, and I can honestly say that working with her has been a joy. She's more than just a manager; she's a people person who creates a nurturing and collaborative environment. Sandra's proactive and innovative approach is truly remarkable.

What makes her stand out is her ability to lead by example, inspiring others to strive for excellence. Her warmth and encouragement make every interaction meaningful. I wholeheartedly recommend Sandra for any role where her professionalism and genuine care can make a positive impact.

I would jump at the chance to work with Sandra again!

Sandra raises the bar for what good looks like and what teamwork feels like. She invests her full energy, engagement and personality into achieving the company and team goals! It's rare to see such levels of commitment and skills!

I'd recommend Sandra wholeheartedly and without question.

Professionally she's mature, considered, and undeniably an expert in Experience Design. She has the ability to inspire and innovate, balancing this with a considered pragmatic approach.

Working with her at Vaimo I watched her galvanise and connect teams globally, delivering visionary work at pace, calmly and confidently.

One of the world's more unique minds, and all the better for it...

I’ve worked with Sandra at Vaimo for about 2 years, and it’s been both inspiring and fun. Sandra has great energy, is always full of creative ideas, and is incredibly supportive and intuitive.

She’s both skilled and passionate within her field and she built Vaimo’s global experience design practice into what it is today. I had the privilege to work with Sandra on a Sustainability project, and it’s not often I worked with someone so efficient and driven.

You can consider yourself lucky if you get the opportunity to work with her!

I'm delighted to recommend Sandra Domeij, a visionary leader and exceptional Global Head of Experience Design at Vaimo. Her impact on the global team and organisation was profound. During her tenure, she:

Unified the team
Sandra's unique leadership style, characterised by her empathy and strategic thinking, brought the Experience Design team closer, fostering community and collaboration.

Elevated the UX team's skills
She identified skill gaps and provided targeted training and mentorship, resulting in a more confident and capable team Her efforts benefited the entire organisation, as we all learned from her expertise.

Demystified design thinking
Sandra's passion for design thinking was contagious. She helped team members become stronger design thinkers, making design more accessible and understood across the organisation.

Sandra's leadership, expertise, and dedication have been invaluable to Vaimo's success.

I have worked along Sandra in both client projects and internal transformation projects.

I found her energy, domain knowledge and sense of empathy invaluable assets to all these settings. Sandra has the ability to graciously balance user needs, business rational, and technical implications - a skillset which takes both clarity and diligence.

Sandra is a passionate designer and manager, and leaves her mark by actively coaching, including and supporting team members around her.

During our time working closely together, I have observed Sandra's unwavering commitment to putting people first. Her ability to empathize with team members and clients alike is truly remarkable.

Sandra approaches challenges with a unique blend of softness and determination, always striving to find innovative solutions and her organizational skills are exemplary. Sandra has a keen eye for identifying gaps and inefficiencies, and she tackles them head-on. Her proactive approach ensures that projects are completed on time and to the highest standards.

Beyond her professional skills, Sandra is also an exceptional mentor. She takes the time to guide and support her team members, helping them grow both personally and professionally. Sandra's leadership brings a sense of familiarity to any room she enters, creating a positive and collaborative work environment.

I had the pleasure of working with Sandra for the last two years. As Global Head of Experience Design, she built a solid UX/UI practice throughout various business units of Vaimo, mentoring designers as well as UX/UI experts and supporting sales.

Sandra assisted me on several occasions, either with existing clients, or preparing proposals and pitching to prospects. Her contribution, enthusiasm, positive attitude, dedication and team spirit were critical to my success.

Her expert knowledge of UX/UI, Design Systems and Accessibility allowed us to inspire our audience and demonstrate how good processes drive content teams' efficiency and, eventually, sales.

Even before moving to France, her French was solid and has been further improving since, giving her the confidence that she can indeed conduct business with our French clients and prospects without problem. Sandra would be a great asset to any team or project and I look forward to working with her again.

Sandra is an exemplary leader who stands out as one of the most remarkable managers I've had the privilege of working with in my professional career.

From day one, she dedicated time to familiarise herself with the team at Vaimo, comprehending our needs, challenges, and areas for improvement within the Experience Designs department.

What sets Sandra apart is her inclusive and empathetic approach; she never imposes her views but actively engages team members in pivotal decisions, fostering a collaborative environment to shape our department collectively. As a designer in her team, I've experienced firsthand her commitment to understanding the individual strengths, skills, and passions of each team member.

Sandra's leadership style is a perfect blend of respect, determination, and remarkable emotional intelligence. She leads by example and what I find most admirable about Sandra is her accessibility and genuine willingness to address any work-related challenges.

I feel comfortable being completely honest and transparent with her, knowing that she not only values my input but also takes swift and creative action to resolve issues. Thank you, Sandra, for your outstanding leadership!

Sandra has been a passionate lead, and the driving force behind some of the big and important changes in the design community in Telia. Enthusiastic and working hard to build both the design system and design community. And with good results.

I have nothing but good things to say about Sandra. Highly sociable and funny as well.

Sandra is an excellent lead and superb colleague. She gave me support and encouragement every day when we worked together and asked for feedback regularly.

She encouraged new ideas and made room for creative thinking. When facing an issue or problem, Sandra keeps asking questions until she finds a solution, while keeping a positive attitude. I enjoyed working in her team and can definitely recommend her for any lead position.

Sandra is ambitious, constantly wanting to evolve, being responsive to team members needs and always reliable. As a leader I really appreciated knowing that Sandra would always take responsibility, but also ask for help when needed.

During our work together Sandra dived into user research and usage testing, in parallel with leading the design system development. I noticed that her journalism background and personality made her a natural when it comes to performing usage testing, analysing and generating insights that she used as a base for problem understanding and design arguments.