HI, I'M
SANDRA!
The Designer in HR
– I teach CX Methods to HR & People Teams
Not design in the “make it look good” sense.
Design in the “understand the problem, test solutions quickly, collaborate across departments, make things actually work” sense.
I’ve spent 20+ years designing experiences – from hands on to global design systems, leading teams across 15+ markets and communities of 100+ designers. Along the way, I noticed HR teams facing the exact same challenges we’ve been solving in customer experience (CX) for decades.
What that looks like in practice
Journey mapping to see where things actually break (not assumed). Prototyping to test before you invest. Cross-functional collaboration that gets HR, IT and business speaking the same language. Iterative progress instead of big-bang changes that take forever and cost a fortune.
I founded The People Centric Impact to bring these methods to HR teams – cross-pollination at its best!
The outsider advantage
I’m not from HR. And that’s the whole point.
I bring methods that have proven themselves over and over in CX – now applied to people / employee experience challenges.
Whether you want to learn these methods yourself, up-skill your team, or get hands-on support – reach out and we’ll figure out what’s best.
WHY LEARN FROM ME
I’m not from HR. I’m a Designer.
I bring an outsider’s perspective with deep expertise in methods that have proven themselves over and over in customer experience.
Design thinking isn’t new – but applying it specifically to HR challenges, taught by someone with 20+ years actually doing this work? That’s different.
And I teach you how to apply them to people experiences – and build your internal capability at the same time.
ALSO AVAILABLE FOR
Part-time fractional support for organisations needing embedded design thinking expertise (2-3 days/week, remote). Speaker, panelist, webinar guest.
I speak Swedish, English and French. I work (mainly) remote.
